Wednesday, 7 May 2014

The Final Version of My Essay Response to Studio Brief 1

Q2. Choosing a particular period from 1750 to the present, in what ways has illustration responded to the changing and cultural forces of that period?

The Georgian period, 1714-1837, was a time of progress and change in industry and culture. Transport and mass production were advancing and factories had led to a ‘material culture’. Now the majority of society could purchase goods which were once exclusively for the upper classes. Visitors and immigrants, moving to the city for exciting sights and reliable work, bought new culture into London, as well as a young population, eager to experience the changing culture. At a time with no television or radio, illustrators played an important role in creating instructions, news stories, entertainment, and advertisements; they were essential to the changing culture and responded to it, acting as a fundamental part of communication to the masses. “During the 19th century there was a huge rise in the urban population, literacy, new inventions such as the steam press, cheap books, periodicals, and new political views” (Wigan, 2006, p.68); these all contributed to the success and effectiveness of the Georgian illustrator.

This essay presents how the changing and cultural forces of the Georgian period resulted in illustrations that acted as news stories; factual, biased and satirical, portraying contemporary opinions on the events of the time. Successful illustrators and printmakers during the Georgian period were powerful as the message they chose to portray could be communicated within seconds after viewing. For the first time print could be spread easily and cheaply. Many social venues such as coffeehouses and taverns placed these prints on their walls; sparking much debate and communicating the message to a wide range of visitors from across society.
One particular Georgian illustrator, Hogarth, visually symbolised and represented the culture and social change of the time in his work. Hogarth commented on the “morals of the modern world and raised the international status of British art with his complex depictions of British types and stereotypes”. He had a “well developed social conscience, his work highlighted the social ills of the contemporary world” and he used satires to parody society.
In Gin Lane and Beer Street (1751), Hogarth “bought the issues of the day directly to the public and poked fun at the country he hated”, the same country that had bought gin: France (Hawksley,2011, p.18/19). They are a moralising set of prints, portraying, in one, the strength of the working class, beer and the benignity of English life, and in the other, poverty, gin and the evils of France. Hogarth was responding to the changing culture of alcohol production and consumption: by 1750, half of wheat harvest went to produce gin. Low prices, availability and strength led it to become popular. This was named the ‘Gin Craze’.  At a time of both great luxury and poverty, much of society believed that being poor was a choice: that they prioritised drinking, gambling and were lazy. Hogarth’s illustration suggested that gin was a social crisis itself, a distraction from their horrific conditions, the cause, rather than the result, of poverty, crime, death and madness. Hogarth discouraged the public from drinking gin by presenting this in his illustrations: in Gin Lane a lunatic cavorts in the street hitting himself with a pair of bellows, while holding a baby, impaled on a spike.
These two prints were influenced by Hogarth’s friend, Fielding, turning “from satirical wit... [to] a more cutting examination of crime and punishment... at the same time Fielding was approaching the subject in literature” (Hallett, Riding, 2006, p.181). Paulson (1993, p.17) thinks it is likely that they planned the literature and imagery together as a campaign. Beer Street was used to promote the industrial success of England and its native beer; Gin Lane used to deter the audience from drinking gin and forgetting God.

Gin Lane reflects the changing ‘gin craze’ culture as it is set in the Parish of St Giles, a slum district, allowing Hogarth to depict the squalor and despair of the community relying on gin without much exaggeration; this realistic setting would have connected with the audience. It represents the desperation, death and decay of the poverty stricken population. The only successful industries are those connected to gin: the sellers, undertakers, distillers (ironically named ‘Kilman’), and the pawn broker. Hogarth makes a satirical retort, calling the latter ‘Mr Pinch’, who collects vital possessions from the residents, including the workers tools; Hogarth illustrates the carpenter offering his saw. The black dog symbolises despair and depression. This shows the audience that gin drinkers will give up their livelihoods for their addiction; religion was a huge part of the culture and not working was committing the sin of ‘sloth’ in Christian tradition. Near the pawn broker’s door, a snail approaches a sleeping girl, emblematic of this sin. The church in the background, St. George’s Church Bloomsbury, is seen faint and distant like the residents hope in faith; they worship gin instead. Hogarth links gin to the devil, as the inhabitants partake in ungodly activities. The barber, with a destroyed business, takes his own life. Hogarth shows the ruin of women by placing a prostitute in the foreground, identifiable by the syphilitic sores on her legs. He shocks the audience as he shows that gin is on this half naked mother’s mind as her baby slips and falls towards the gin cellar. This scared and warned the audience because it reflected a shocking news story of the time: “In 1734, Judith Dufour reclaimed her two year old child from the workhouse where it had been given a new set of clothes; she then strangled it and left the infants body in a ditch so that she could sell the clothes for gin” (George, 1985, p.41). At the time, this image of the neglectful mother was becoming central to anti-gin propaganda. Hogarth also illustrates a baby quietened by gin, an orphan, and young girls drinking; these failing children symbolise the failing future of England, if this gin culture was to continue.

Charles Lamb considered Gin Lane “sublime”, particularly with the inclusion of details such as the almost invisible funeral procession in the background. (Below image: fig.1)



Beer Street juxtaposes the former, presenting thriving business and inhabitants. Water was contaminated and beer provided a safe, high calorie, low alcoholic alternative. Charles Knight commented that the artist had been “rapt beyond himself” and the characters had an air of “tipsy jollity” (Knight, 1843, p.6). The people are happy, healthy and working, taking a break, but still depicted with their tools or in their place of work. This is a stark contrast to the unemployed of Gin Lane. Hogarth (1833, p.64) described Beer Street; “Here all is joyous and thriving. Industry and jollity go hand in hand”. The health of the street is symbolised in the tankard and ham that the blacksmith sits with under the ‘Barley Mow’ sign in the latter version of the print. Beer Street also celebrates the period’s industriousness with overflowing baskets, workers and the King’s speech on the table, which references the ‘Advancement of Our Commerse and Cultivating Art of Peace’.
In the original Beer Street print there is a Frenchman, an outsider and conveyed as evil by his dark clothing which contrasts with the rest of the inhabitants light shades. His is central in the image, heading to the left side of the canvas, while the others are mainly facing the right, drawing attention to him. Hogarth responds to the changing culture: as reported by the British Library, “The situation in France resulted in a range of measures passed in Britain during the 1790s that were designed to restrict political protest. This was a period of great repression in the country that has been described as Prime Minister William Pitt’s ’Reign of Terror’...At the same time large loyalist associations were formed throughout the country pledging allegiance to the crown.” Hogarth pledges his own allegiance to the crown in Beer Street: the people toast to the Kings health on his birthday, 30th October, suggested by the flag above the Church of St Martin, recently redesigned by James Gibbs. He is also promoting the benefits of English beer, no foreign influences have had any part of the prosperity of Beer Street; it is a truly nationalistic image.

Another outsider in this piece is the sign painter: he looks like a scrawny inhabitant of Gin Lane. Hogarth transformed him to this, after his initial sketches portrayed him like the other jolly residents, to encourage the audience to see the links between the pieces and to confirm the effects of the spirit: his poor appearance is symbolic of the destruction of gin and the streets rejection of it, ironically he is painting the advertisement. Carrying his trademark palette, Hogarth has used this painter to reflect his own status in society: standing over and observing. Paulson (1993) suggests that he is the “lone beautiful figure...as he leans back to survey his work, he forms the serpentine shape that Hogarth identified as the ‘line of beauty’”. Thomas Clerk (1812) suggests that the sign painter is a satire on Jean-Etienne Liotard, who was a painter praised by Horace Walpol for his attention to detail. Liotard claimed that “Hogarth has introduced him, in several instances, alluding to this want of genius” (Dallaway in Walpole, 1849, p.747).

There are many parallels and juxtapositions between the two pieces. In Beer Street, a beer barrel hangs above the street; in Gin Lane, it is a hanging body. The pawn broker in Beer Street, ironically named ‘Mr Pinch’, is not doing as well as his counterpart, ‘Mr Gripe’, in Gin Lane. Mr Pinch resorts to receiving beer through his window: a sign he is scared of being seized for debt, deliberately done by Hogarth to send a warning to the audience; the Georgian period had many notorious debtors’ prisons. It also ran deep for him as his own father was imprisoned there. 
The inhabitants of Beer Street ignore the misery of Gin Lane, Hogarth is questioning the viewer; are they aware and taking responsibility for the problem within their culture? Paulson sees the images as working on a number of levels, differently for each class in society. The middle class see a clear comparison of good and evil, where the lower see a connection between the prosperity and poverty. For instance the woman being carried through the streets in the sedan chair, a common mode of transport to both reduce congestion and prevent the passenger setting foot on the filthy street, acts as a cause of the ruin of the gin addled woman and contrasts to another being fed gin in a wheelbarrow. During this period, the free-market economy, as seen in Beer Street, resulted in prosperity for some, but left the poor poorer. The two prints show a “move away from a paternalistic state towards an unregulated market economy” (Paulson, 1993, p.24-25), suggesting that Hogarth’s work is responding to the changing economical culture of the time by both portraying it and promoting it in Beer Street, while showing the negatives through Gin Lane.
The majority of the street is resting, refreshing themselves with a pint: the two fish sellers, a porter and the two men carrying the sedan chair. Hogarth includes satire through the woman who remains wedged in her sedan chair due to her restrictive hoop skirt, while everyone has a drink. Also, the man painting the gin advertisement continues to work, along with the tailors in an attic, a device which connects to the Georgian audience because the wages of journeyman tailors were the subject of disputes; finally settled in their favour at the July Quarter Sessions, 1751. Hogarth also makes satirical and cutting statements on artistic pretensions by putting into the scrap paper pile, George Turnbull’s ‘On Ancient Painting’ and William Lauder’s ‘Essay on Miltons Use...Imitation of the Moderns in Paradise Lost’. The last book was found to be a hoax that painted Milton as a plagiarist. The fact that these were both Scottish authors reinforces Hogarth’s anti-foreigner feeling and he makes a controversial statement with this imagery: he thought that this literature exaggerated art and political connections and looked for aesthetic ones that weren’t there.

Hogarth aimed for social change, hoping to change the attitudes towards gin and reduce the poor’s dependency on it. Brain Sewell (2007) commented that, “Hogarth saw it all and saw it straight, without Rowlandson’s gloss of puerile humour and without Gainsborough’s gloss of sentimentality”. The prints were only 1 shilling and were in wide circulation. Records from the 18th Century suggest that his works were used for moral instruction by school masters (Bindman, 1981, p.183). The Gin Act 1751, came about no doubt in part to Fielding and Hogarth’s anti-gin propaganda, and contributed to the fall in gin production from 7 million gallons in 1751, to 4.25 in 1752. By 1757, George Burrington reported, “we do not see the hundredth part of poor wretches drunk in the street” (Dillon, 2004, p.263). Hogarth’s anti-gin illustrations also helped to convince Sir John Gonson to turn his attention from prostitution to gin and he started to prosecute gin-related crimes severely.

Most of the social issues Hogarth focused on reflect and respond to the changing and cultural forces of his time, but they also relate to issues of the ‘human condition’. The TATE (2007) supports this stating that “no other artist’s work has come to define a period of British history as powerfully and enduringly as Hogarth’s. The exhibition explores an artist who was strikingly modern in character, confronting subjects and themes – the city, sexuality, manners, social integration, crime, political corruption, charity and patriotism– that continue to preoccupy us today”. The illustrations made during this period were crucial to the development of the culture and provided the first steps of print mass production, creating a wide and varied audience for illustration. Modern day illustrators use the works of Hogarth and his contemporaries as motivation: their work played a huge role in the changing culture and through communication of images, gave all classes something to debate over and the illiterate awareness of politics and opportunity for humour.

During the Georgian period, illustrators responded to the changing and cultural forces through their art in many different ways. Hogarth, using moral messages, drew the audience’s attention to the changeable cultural factors which, in his opinion, were leading England’s society to ruin, hoping that it would lead to a change in attitude towards the subject matter thus effecting society for the better. Gillray, on the other hand, produced illustrations which were more satirical, as Godfrey (2001) states, “he could scarcely approach a subject without twisting a neck here, extending a nose there...Hogarth was a moralist who believed that his art could improve the condition of mankind. Gillray scarcely knew the meaning of the word ‘morality’, and appears to have believed that mankind was beyond redemption. The Hogarth prints which seem to have most interested Gillray were not a moralising series such as The Harlot’s Progress (1732), but flamboyant single subjects such as Strolling Actresses Dressing in a Barn (1738)” Gillray’s attitude towards his audience affected his work- he did not aim to restore morality within the population, but created more of a social commentary, presenting the people with exaggerated versions of reality. (Left image: Fig.3)



Another leading illustrator during this period was Rowlandson. The TATE describes his drawings as “gently humorous, and in some cases objective, records of urban and rustic life... they are characterised by an abundance of picaresque incidents, whether robust or sentimental, and have much in common with the novels of Laurence Sterne and Henry Fielding, which Rowlandson illustrated in 1808 and 1809. Rowlandson's reputation suffered in the prudish moral climate of Victorian England, but by the mid 20th century he was recognised as a minor master and one of the most brilliant draughtsmen of his day.” He was undeniably skilled in his technique, as Cumming’s (2013) agrees: “His draughtsmanship is lithe and precise, anatomically correct in it’s every detail, full of whiplash outlines and graduated stipples, beautifully coloured and curvilinear”.

Rowlandson responds to the changing and cultural forces of the Georgian period differently to Hogarth and Gillray. He was primarily interested in entertainment and humour, even though these crossed over to political and social issues of the time: his main aim was to draw the audience’s attention to the humour in their contemporaries. Cumming’s (2013) states that “Rowlandson always looks more generous than his exact contemporary James Gillray because his figures are so stout – huge chins, piggy snouts, colossal pie-eating teeth, a postprandial flush to every face, no matter how lean, great hummocking bosoms, bottoms and bellies... Even the vicious cobalt-coloured imp with its reptilian talons (income tax incarnate) assaulting poor old John Bull has a chubby bum and wide thighs. He is too comfortable, in short, to be alarming. And that is true of Rowlandson himself: he lacks the moral indignation of Hogarth, or the dark and punitive genius of Gillray. He is genuinely interested in laughter – and laughing... He might have made a painter and was devoted to Rubens (like Gillray), but comedgot the better of him.” She also argues that Rowlandson is “stronger as a social observer than a political satirist”; owing to his delight in the everyday comedy in society and Georgian culture. “Rowlandson doesn't force the joke; he just sketches in the merriment, showing us why we laugh”.



(Fig.2 Suitable Restrictions, 28 January 1789)  “William Pitt proposed a regency settlement with firm restrictions on the regent’s power on 16 January. Here, the prince is shown as a child (wearing the type of dress that boys would until they were breeched). He leans towards a crown but is retrained by Pitt, who pulls on leading ribbons. The implications that the prince was too weak to control the various factions was a damaging one.” (Cumming, 2013)

Illustrators had a huge in effect on the culture of the period. Rowlandson was hired by the prince because of this fact; Rowlandson is a communicator, his illustrations connecting the ‘celebrities’ of the day, the royalty, court and politicians, with the general public. Although the higher classes seemed to have all the power, the public held a certain amount themselves as their great mass posed a threat to those they disagreed with. Illustrators of this period of hierarchy and strict social classes were some of the only members of society to be able to transfer information between society’s ranks.

Georgian illustrators living in London were surrounded by extremes, with exciting and hellish sights, living in a culture full of change; in religion, industry, class, and wealth. These influential illustrators of the Georgian period show that not only does illustration respond to and effect changing and cultural forces, but that it would be impossible to expect it not to. Their work served as an effective questioning system within society and allowed the public to have opinions and question rules. This is necessary for the progression of society and due to these illustrators focusing on accepted topics, like Hogarth’s Gin Lane, people began to ask questions and rethink their culture, resulting in beneficial developments and change, even new laws (for example, The Gin Act, 1751). It also gave the poor Georgian public a license to laugh through the satire and humour aimed at those with wealth and power. For the first time, print was distributed quickly and cheaply, and it was the beginning of an age where even the poor could learn and become aware and involved. Most of all it gave the public knowledge, which gave them power. Illustration was a catalyst for social change. The end of the Georgian era made way for the ‘Golden Age’ of illustration, according to Wigan (2006), the 1840s-90s, where the demand for pictorial information generated numerous periodicals including Punch in 1841.

BIBLIOGRAPHY
GODFREY, R. (2001) James Gillray The Art of Caricature. London: Tate Gallery Publishin Ltd.
HAWKSLEY, L. (2011) 50 British Artists You Should Know. Munich, Berlin, London, New York: Prestel Publishing Ltd.
HALLETT, M, RIDING, C (2006). Hogarth. Tate Publishing.
PAULSON, R (1993). Hogarth: Art and Politics, 1750–64 Vol 3. 3rd Ed. Lutterworth Press.
CUMMING, L. (2013) High Spirits: The Comic Art of Thomas Rowlandson – review. The Guardian. [Online] 29th December. Available from: http://www.theguardian.com/artanddesign/2013/dec/29/high-spirits-thomas-rowlandson-review [Accessed: January 2014].
GEORGE, D. (1985). London Life in the Eighteenth Century. Academy Chicago Publications.
KNIGHT, C. (1843). London. London: Charles Knight and Co.
TATE. (2007) Hogarth. [Online] Available from: http://www.tate.org.uk/whats-on/tate-britain/exhibition/hogarth [Accessed: January 2014]
WALPOLE, H. (1849). Anecdotes of painting in England, with some account of the principal artists. London: Henry G. Bohn.
BINDMAN, D. (1981). Hogarth. Thames and Hudson.
HOGARTH, W. (1833) ‘Remarks on various prints’. Anecdotes of William Hogarth, Written By Himself: With Essays on His Life and Genious, and Criticisms on his Work. J.B Nichols and Son.
TATE. Thomas Rowlandson (1756-1827) Artist Biography. [Online] Available from: http://www.tate.org.uk/art/artists/thomas-rowlandson-463 [Accessed: January 2014]
WHITE, DR M. Georgians. British Library. [Online] Available from: http://www.bl.uk/learning/histcitizen/georgians/georgianhome.html [Accessed: December 2013].
WIGAN, M. (2006) Basics Illustration 01: Thinking Visually. [Online] Basics Illustration 01. AVA Publishing SA. Available from: http://my.safaribooksonline.com/9782940439843/title_page#X2ludGVybmFsX0J2ZGVwRmxhc2hSZWFkZXI/eG1saWQ9OTc4Mjk0MDQzOTg0My8y [Accessed: January 2014]
SEWELL, B. (9 February 2007). Hogarth the Ham-fisted. London: Evening Standard.
DILLON, P. (2004). Gin: The Much Lamented Death of Madam Geneva the Eighteenth Century Gin Craze. Justin, Charles & Co.
IMAGES
(Fig.1) HOGARTH, W. (1751) Beer Street and Gin Lane. [Print/Illustration] Available at: http://www.oldlondon.net/beer-street-and-gin-lane/ [15/01/2014]
(Fig.2) ROWLANDSON, T. (1789) Suitable Restrictions. [Illustration] Available at: http://www.artfund.org/what-to-see/exhibitions/2013/11/22/high-spirits-the-comic-art-of-thomas-rowlandson-exhibition [15/01/2014]
(Fig.3) GILLRAY, J. (1792) A Sphere, projecting against a Plane. [Illustration] The British Museum. Available at: http://www.tate.org.uk/whats-on/tate-britain/exhibition/james-gillray-art-caricature [15/01/2014]


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