Saturday 20 June 2015

COP3 Proposal Form: To investigate into how the development of social media marketing has affected businesses and branding.

Name:
Alice Dear

E-mail:
Ad251672@students.leeds-art.ac.uk

SUBJECTS OF CONTEXTUAL RESEARCH ALREADY UNDERTAKEN

Level 4:
In what ways has illustration responded to the changing and cultural forces of the Georgian period, 1714-1837?

Level 5:
How does lad culture allow misogyny to be socially acceptable at a time when the common consensus is that ‘women are equal now’?

AIM AND/OR OBJECTIVE OF YOUR PROPOSED C.O.P.3 PROJECT

To investigate into how the development of social media marketing has affected businesses and branding.

1.     What research needs to be undertaken into the general and specific contexts of your practice?
Research into the history of social media and its development.
The future of social media.
Branding of business
Marketing of business
Social media networks- online and in person – the psychology behind it.
Statistics and facts on the effects of using social media for companies.
Daryl D'Souza- building brand
Jerry Kane – social media
Alexis Ohanian – social media
Clay Shirky – social media
Seth Godin – spreading ideas
Nicholas Christakis – social networking.


2.     What approach(es) will you take and what processes, methods, materials and  tools  are to be involved in research into your practice?


3.     What preparation or investigations do you need to undertake for your creative practice to take place? 



4.     What research do you need to undertake regarding who your creativity is for?






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Perceived problems or difficulties: